Fleet graphics, print and web design for a Franklin, TN septic company built on “Stress-Free Septic™.”
Project Details
Client: Outright Septic
Location: Franklin, TN
Role: Designer
Deliverables: Truck and van wraps, postcards, stationery, website design and elements
The Challenge
Septic service isn’t something most people want to think about, until they need it. Outright Septic set out to change that experience with a simple promise: Stress-Free Septic™. Friendly technicians, easy booking and reliable service across Middle Tennessee.
They needed a brand presence that matched that promise everywhere customers see them: on the road, in the mailbox and online. It had to feel clean, confident and approachable, not like a typical septic company.
My Role
I designed Outright’s visual presence across their most important customer touchpoints:
Truck and Van Graphics: Fleet wraps designed to be readable at a glance on the highway and memorable in a driveway, turning every service call into a rolling billboard
Postcards: Direct-mail pieces built to grab attention and drive bookings across their 11-county service area
Stationery: Business cards, letterhead and branded materials that give every customer interaction a polished, professional feel
Website Design and Elements: Graphics and design elements for their site, carrying the same look online so the brand feels consistent from the truck to the booking page
The Approach
The goal was to make a dirty job look clean. I leaned into a fresh, crisp look with bold, simple layouts and clear messaging, so the brand feels trustworthy and modern. On the trucks, that meant big, legible branding and a phone number you can catch at 45 mph. On print and web, it meant keeping everything consistent so customers instantly recognize Outright wherever they see it.
The Result
Outright now has a cohesive brand that rolls through Williamson County and beyond, from Franklin and Brentwood to Leipers Fork. The fleet, mailers, stationery and website all tell the same story: Septic service doesn’t have to be stressful.