NIL campaigns, promotional materials and game-day designs for Florida Victorious of the University of Florida Gators.
Project details:
Client: Florida Victorious · Role: Lead designer
Deliverables: In-stadium graphics, NIL signing announcements, social media, promotional print and athlete cards
The Challenge
When name, image and likeness (NIL) changed college sports, Florida Victorious stepped up to help Gator athletes take advantage of it, and to show fans how they could support the players they cheer for every Saturday. They needed a steady stream of high-energy visuals that felt as big as game day in The Swamp and got fans to join, support and spread the word.
My Role
For 2 years, I was a go-to designer for the Florida Victorious team, building visuals across every touchpoint:
NIL signing announcements: bold graphics introducing current and incoming Gators as they joined the program
In-Stadium Graphics: large-format pieces designed to hit from the stands on game day
Social Media Campaigns: game-day posts, recruitment pushes and “Join Today” calls to action built for Instagram and X
Promotional Materials: event invites, save-the-dates, posters and print pieces
Athlete Posters/Cards: collectible-style cards fans could connect with and share
The Approach
Gator fans are some of the most passionate in college sports, so the design had to match that energy. I leaned into bold orange and blue, big condensed type, and dramatic athlete photography to make every piece feel like a moment. At the same time, I kept a consistent system so Florida Victorious became instantly recognizable, whether it was on a stadium screen, a phone feed or a printed card.
The goal was always the same: celebrate the athletes, and make it easy for fans to get involved.
The Result
Over 2 seasons, I helped give Florida Victorious a consistent, high-impact visual voice that connected fans, athletes and the program, and turned support for the Gators into real action.
I joined the effort as Florida Victorious launched in 2023 as the lead NIL entity of Gator Nation, and had the chance to design through a remarkable run: a 2024 football class featuring five-stars DJ Lagway and LJ McCray that climbed into 247Sports’ top 10, and a men’s basketball team that won the 2025 national championship. Being part of the team telling those stories, one signing graphic at a time, was a career highlight.
Go Gators. 🐊
2023 Launch year · Top 10 2024 football class (247Sports) · 2025 Basketball National Champions